Advertising of the Future? Giant QR Code Lights Up Sky in Shanghai

Photo by Bilibili

Hundreds of drones were launched in Shanghai on Saturday night and lit up the sky with a massive QR code.

QR codes are used for almost everything in China, including permission to travel during the pandemic, but this QR code was special. It was a massive advertisement campaign run by a Chinese video-streaming company called Bilibili on the first anniversary of the Chinese release of the wildly popular role-playing game Princess Connect!

The floating QR code that lit up the night sky in Shanghai’s Bund district was created by 1,500 illuminated drones that linked to a homepage set up by Bilibili.

Is this the future for China’s advertising?

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