The majority of the world’s unreached people live in a region of the world often referred to as the 10/40 Window. In order to complete the Great Commission, the people groups who live in this region must be reached.

One of the biggest challenges is that so few Christians have ever heard of the 10/40 Window and do not recognize why it is so important. Such was the case last night during a Back to Jerusalem meeting in Nampa, Idaho.

That’s just one of the reasons why Keith Chetta started Ten Forty Electric; an independent electrician company in Nampa Idaho. “When you came here sharing about the 10/40 Window, it led me to start my own company called Ten Forty,” Keith said during an evening fellowship meeting last night at Good News Community Church. Keith explained how he was inspired during a BTJ meeting to share with others about the importance of the 10/40 Window, so he took the unusual step to start a company with that name. “Now customers ask me all the time what Ten Forty means and I get the chance to tell them!”

Upon hearing the name of Keith’s company, one shy member in the meeting last night raised his hand and admitted, “I do not know what Ten Forty means. Could you explain it to me?”

Keith’s company is not just providing a service to the people of Idaho, but is serving to help make Christians aware of the most unreached area of the world and its desperate need for the Gospel.

Back to Jerusalem is happy to have played a small part.