Our website articles have hit record numbers of views in the last two weeks and we can’t figure out why. On Monday, October 11th, just one article got more than 21,700 views – reaching a record high for the year!
Even though we only have a small missions team we try to provide fresh daily articles, we attempt share inside information that is informative to our supporters, and we strive to share information from the cross section of the mission field as it impacts the daily lives of our supporters from the around the world. But, what is happening is odd.
Here’s why – our social media and marketing skills suck!
Facebook wants Back to Jerusalem to pay money for advertising, which we refuse to do. We don’t pay for Google ads or SEO optimizing. We do not have a marketing company or dedicated marketing personnel working for us. In terms of marketing, we do everything wrong and yet there are still so many people visiting our website every day.
It is not just the website, it is our podcast too. Our dedicated listener base have made the BTJ podcast one of the most popular missions podcasts in the world with tens of thousands of downloads every year from over 110 different nations.
We can’t explain why so many people have chosen to visit our website every day, but we are so thankful! Back to Jerusalem supporters and partners are truly an amazing group of people. We feel so connected to you and are thankful for your continued support.